Privacy Policy

Plura is a bring-your-own-key (BYOK) AI client. It has no server backend of its own and does not require an account. This policy explains what data Plura handles and where it goes. In short: your keys, conversations, and settings stay on your device, and we (the developer) do not collect, receive, or store any of them.

01Data we collect

None. The developer operates no servers and receives no analytics, telemetry, crash data, advertising identifiers, or personal information from the app. Plura contains no third-party analytics or advertising SDKs.

02Data stored on your device

Everything Plura creates is stored locally on your device and never transmitted to us:

• API keys (for AI providers and, optionally, a web-search provider) are stored in the iOS Keychain. They are never uploaded, logged, or shared.
• Conversations, custom instructions, memories, usage records, and search-index vectors are stored in the app's local database on your device.
• Generated and uploaded images are stored in the app's local file container.

Deleting the app removes all of this local data from your device.

03Data you send to AI and search providers

When you send a message, generate or analyze an image, or trigger a web search, Plura sends the necessary content directly from your device to the provider you configured (for example OpenAI, Anthropic (Claude), Google (Gemini), DeepSeek, a local model via Ollama, or a search provider such as Tavily, Brave, or Serper), using your own API key.

This is similar to how a web browser sends a request to a website you choose. That data does not pass through us. Once it reaches a provider, it is governed by that provider's own privacy policy and terms. We encourage you to review the policies of any provider whose key you use. You control which providers to use and can remove a provider or its key at any time in the app's settings.

04Voice (speech-to-text and text-to-speech)

If you use dictation, Plura uses Apple's on-device Speech framework to transcribe audio into text; depending on your device and settings, Apple may process some audio, which is governed by Apple's privacy policy. Read-aloud uses Apple's on-device speech synthesis. Plura does not record or store your audio.

05Photos

If you attach an image, you choose it through the system photo picker. If you save a generated image, Plura writes it to your photo library with your permission (NSPhotoLibraryAddUsageDescription). Plura does not read or scan your photo library.

06Purchases

Plura Pro is an optional one-time in-app purchase processed by Apple via the App Store. Payment is handled entirely by Apple; we do not receive your payment details. AI usage costs are billed to you directly by your chosen providers and are not processed by us.

07Children

Plura is not directed to children and does not knowingly collect any information from anyone, including children. Because Plura connects to third-party AI services, we recommend it for users old enough to use such services responsibly.

08Data retention and deletion

Because we hold none of your data, there is nothing for us to retain or delete on a server. You are in full control: you can delete individual conversations, remove memories, clear providers and keys, or delete the app to erase all local data.

09Changes to this policy

We may update this policy as the app evolves. Material changes will be reflected here with an updated date.

10Contact

Questions about this policy or the app? Contact: support@hucentstudio.app.